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If you want your podcast to make a big impact, you have to be dedicated to creating high-quality content and adding value. Growth and success of a podcast rarely happens overnight. The truth is, we see so many people start podcasts, that run for a season or less and drop off the map because they don’t see immediate ROI or growth. If you are optimizing the podcast for monetization, then the number of downloads has a direct correlation to the amount of money you can make, based on the current cost per thousand (CPM) listeners of running ads. It’s important to start by defining goals because it will impact the rest of your marketing decisions.įor example, if the goal for your podcast is to build brand awareness and build community, then you ought to focus on your engagement (reviews and comments on social media and YouTube). There are many different goals you may have for starting a podcast, and most people have more than one. Featuring on Apple’s New and Noteworthy.
#Apple podcasts new and noteworthy how to#
How to Define Success for Your Podcastīefore you can craft a custom podcast marketing strategy you have to define what success means to your podcast.
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I’m going to try to answer that question in this blog. Everyone wants to have a massive platform for their podcast, right?īut how do you get there? What are the best ways to promote your podcast?